Communication Intelligence Hub
ClarityFoundations · 8 min read

Clarity is a discipline, not a style

Clarity is the discipline of carrying a precise idea across to a reader without loss. It's a structural quality, not a stylistic one.

Clarity vs simplicity

Simple writing uses short words. Clear writing uses the right words in the right structure. They overlap often, but they're not the same thing. Aim for clarity; simplicity is sometimes a byproduct.

The single-claim test

Each paragraph should be defensible as a single claim. If you can't summarize the paragraph in one sentence, it has two ideas and needs to be split.

The grandmother test

If you couldn't explain the paragraph aloud to a smart non-specialist, you don't yet understand it well enough to write it clearly.

Put it into practice

Drop a draft into the rewrite engine and watch the principles in this guide applied in real time.

Open the rewrite engine