The Journal

Professional Communication

Writing for readers who don't have time to read

The reader you're writing for has eleven other tabs open. Designing prose for that reality isn't dumbing down — it's professional courtesy.

6 min read · Updated 2025-03-02 · The RewriteAIForMe Editors

The first sentence carries everything

If only the first sentence is read, what must it say? Write that sentence first. Then ask whether the rest of the paragraph actually earns its place.

Front-load the verb

Busy readers scan for action. Sentences that open with a long subject phrase ('The implementation of the new policy regarding remote work') lose them. Lead with the verb-bearing clause: 'We've changed the remote work policy.'

One idea per paragraph

Paragraphs that pile two ideas into one block ask the reader to do triage. Split them. Even if the second paragraph is one sentence.

Earn the second screen

Anything that requires scrolling has to be worth the cognitive cost of continuing. Put the most useful concrete example above the fold.

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