Readability
Clear prose, without the dumbing down.
We rewrite for shorter sentences, tighter verbs, and natural rhythm — keeping the meaning, raising the comprehension.
Before & after
Before
The implementation of the new framework, which was developed in response to the feedback gathered during the previous quarter's user research initiatives, will be rolled out in a phased manner over the course of the coming weeks in order to ensure that all stakeholders have adequate opportunity to provide input.
After
We're rolling out the new framework over the next few weeks, in phases. It came directly from last quarter's user research, and we want every team to have time to weigh in before each phase ships.
What changed, and why
- One 57-word sentence became two sentences of 13 and 24 words — variance restores rhythm.
- Nominalizations ('the implementation of,' 'in a phased manner') turned back into verbs ('rolling out,' 'in phases').
- Reader-facing framing ('we,' 'every team') replaces bureaucratic 'stakeholders.'
- Reading ease score climbs from 'difficult' to 'plain English' without losing a single fact.
When to use this rewrite
Use whenever writing is bound for a general audience — homepages, customer emails, blog posts, internal announcements that need to land widely.
What to avoid
Don't apply this to legal or contractual text where precision and standard phrasing matter more than ease of reading.
Common questions
Won't simpler writing seem less expert?
The opposite. Plain English signals confidence. Complex prose signals a writer who isn't sure of the underlying point.
What readability score should I aim for?
For most professional writing, a Flesch Reading Ease of 55–70 is the sweet spot — readable without feeling juvenile.