Marketing copy
Product update changelog entry
A real-world marketing copy rewrite, broken down across the five dimensions our engine optimizes for.
Before
We are excited to announce a number of significant improvements to our platform that we believe will greatly enhance the user experience. These updates reflect our ongoing commitment to delivering value and innovation to our customers as we continue to evolve our offerings.
After
Three changes this week. Saved views now persist across devices (the most-requested item in our last user research). Imports from CSV are roughly 4× faster on files over 10MB. And the keyboard shortcut for 'duplicate row' is now 'D' — we know, this should have happened a year ago.
What the rewrite changed
A five-dimensional breakdown — the same lens the engine applies to every draft.
- Readability
- Replaces 'exciting announcements' with three specific changes the reader can act on.
- Tone
- Quietly self-aware — the team admits one of the changes was overdue, which builds credibility for the others.
- Rhythm
- Headline sentence followed by three crisp items, varied in length and register.
- Audience resonance
- Users see that the team is listening and shipping — both signals matter more than marketing language.
- Clarity
- Every change is named in terms the user can recognise from their own workflow.
Try the same rewrite on your draft
Paste your text and apply the same five-dimensional refinement in seconds.
Open the rewrite engine